Case study 05 / 12

imagic

A desktop photo editor that culls and edits thousands of RAW files on its own engine, and the first one your AI can drive.

Type
Own product
Sector
Software for photographers
Status
Live · v1.5
Built with
Python · PyQt6 · SQLite · FastAPI · Fly.io · Stripe
imagic · Edit
imagic · Edit

The situation

Photographers lose hours culling near-identical frames and pay monthly for editing tools. imagic does the culling with computer vision, edits on its own RAW engine and sells as a one-time licence.

What was built

AI cullingScores every frame for sharpness, exposure, noise and composition, checks each eye for blinks, groups bursts and marks the peak frame in action shots.
Own RAW engineBuilt in-house so exports match the preview exactly, with lens corrections, LUTs, one-click Auto Color and AI looks.
MCP server30 tools so Claude, ChatGPT, Cursor and other agents can cull, edit and export, plus a remote connector that drives the app on your own computer.
Lightroom handoffExports Adobe-compatible XMP sidecars so edits open straight in Lightroom Classic.
Every platformSigned installers for Windows, Windows on ARM and Mac (Apple Silicon and Intel), with in-app updates.
7 languagesApp and website in English, German, Italian, Spanish, French, Portuguese and Dutch.
StorefrontOne-time Lite, Plus and Max licences, a 500-export free trial, referrals and lifecycle emails.
Free toolsFifteen free web tools, including Focus Lab, a 3D lens and exposure simulator built with three.js.

Wired into

  • Stripe
  • Google sign-in
  • ChatGPT
  • Claude
  • Lightroom Classic
  • Apple Photos
  • Cloudflare R2
  • YouTube

AI inside

Every frame is scored locally for quality, blinks and duplicates, and bursts are grouped by pose. A built-in MCP server with 30 tools, plus a remote connector, lets AI assistants run the whole pipeline while the photos never leave the computer.

Results

46releases in the 11 weeks after 1.0Aug–Oct 2026
30MCP tools for AI agentsOct 2026
From ~0to a daily flow of search impressions within weeks of the blog and on-page SEO launchGoogle Search Console, Jun–Sep 2026

Screens

imagic.ink
imagic.ink
imagic.ink
Website
Website
Website
Website
Website
Website
Google Search Console
Google Search Console
Google Search Console
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