About

I’ve run the operation. Now I build the systems.

Before the studio I ran operations and technology for a fast-growing Malta business. I know where the hours go in a company, because I was the one automating them away, with AI in production long before it was a headline.

Ahead of the curve

Building with AI before big tech caught up.

Big techWhat I shipped
  1. 2020
    Shipped · 2020First website: an online store

    From the shop counter to running a vape retail chain’s Shopify store: products, orders and delivery.

  2. 2022
    Shipped · Aug 2022AI-drafted articles in production

    AI first drafts already part of a working content pipeline.

    3 months before ChatGPT
  3. Big tech · 30 Nov 2022OpenAI launches ChatGPT
  4. 2023
    Shipped · 24 Feb 2023AI workflow for a whole writing team

    Co-led the rollout: from 1 to 3 articles per writer a day.

  5. Big tech · 1 Mar 2023OpenAI opens the ChatGPT API to developers
  6. Shipped · 7 Mar 2023GPT API wired into Google Sheets

    10 posts drafted in 2 minutes, straight from the sheet.

    6 days after the API
  7. Big tech · 14 Mar 2023OpenAI releases GPT-4
  8. Shipped · Apr 2023My first online shop

    Co-founded a Shopify store and wrote my first real code for it: custom embeds and a Google Maps API store map.

  9. Shipped · 11 Apr 2023One job, 12 languages

    A 4,000-word piece translated in about 2 hours, for 50 cents of API.

  10. Shipped · 8 May 2023Coding in VS Code with an AI pair

    GitHub Copilot in the editor while rebuilding the shop’s theme.

    21 months before “vibe coding”
  11. 2024
    Shipped · Aug 2024Apps Script + OpenAI pipeline

    100+ drafts in minutes, each filed into its own Google Doc. No paid plugin.

  12. Shipped · Late 2024A company ERP and CRM, with AliExpress’s developers

    Turned years of running operations into the requirements the platform was built on.

  13. Big tech · 25 Nov 2024Anthropic introduces the Model Context Protocol (MCP)
  14. Big tech · 2 Feb 2025Andrej Karpathy coins “vibe coding”
    2025
  15. Big tech · 24 Feb 2025Anthropic previews Claude Code
  16. Big tech · 16 Apr 2025OpenAI releases Codex CLI
  17. Shipped · May 2025First fully custom-coded tool

    A Python app that publishes 360° virtual tours straight to Google Street View.

  18. Big tech · 6 Oct 2025OpenAI opens ChatGPT to third-party apps, built on MCP
  19. Shipped · Oct 2025A custom ERP and CRM for a logistics company

    Quotes, invoicing, calendar and a warehouse map, wrapped around the company’s existing website.

  20. Big tech · 6 Nov 2025“Vibe coding” named Collins Word of the Year
  21. Shipped · Dec 2025A community platform for music

    Co-developed: artist archives, events with ticketing, memberships and curator payouts.

  22. 2026
    Shipped · Feb 2026Four builds at once

    ToolMasta, imagic, a custom CRM and a MusicPlayground rebuild, all started in VS Code with GitHub Copilot and Gemini.

  23. Shipped · Mar 2026Claude Code and Codex, every day

    From the Gemini sidebar to Copilot to AI agents working several projects in parallel.

  24. Shipped · Mar 2026A live intelligence globe

    Conflict, shipping and live-camera feeds on one interactive 3D globe.

  25. Shipped · Mar 2026AI reply drafting inside a CRM

    Suggestions grounded in the business’s own email history. Staff send nothing they haven’t approved.

  26. Shipped · 10 Aug 2026imagic 1.0: a photo editor AI can drive

    A built-in MCP server lets Claude, ChatGPT and other agents cull, edit and export.

  27. Shipped · 26 Sep 2026Remote MCP for a desktop app

    ChatGPT and Claude drive imagic on your own computer. The photos never leave it.

  28. Shipped · 30 Sep 2026An AI teammate in a client’s admin portal

    Staff chat with it in their CRM. A bridge to my AI server runs tasks and prepares fixes on the fly, each approved first.

In numbers

Proof, not promises.

Measured on real work, the week it shipped.

3×output per writer after the AI rollout
6 daysfrom API launch to production use
100+drafts generated in minutes by automation
12languages from one job, for 50 cents of API
The path here

From the shop floor to the systems.

  1. Before 2021Vape Shop Malta

    From the shop floor to running its online store, then rebuilding it.

  2. 2021First content writer

    One of the first four people at a Malta SEO and content agency. Built its domain database and trained every new writer.

  3. 2022Head of Operations

    Ran the content department, its quality gates and the office whenever the CEO was away.

  4. 2022–24Side business: an online shop

    Co-founded a Shopify store, outgrew the theme and wrote my first real code: custom embeds and a Google Maps API map.

  5. 2023Head of Tech Development

    Led the move to AI-assisted production and put the GPT API to work inside Google Sheets.

  6. 2024–25Head of Operations & Technology

    Automated content production end to end and shaped the requirements for the company’s ERP and CRM.

  7. 2025 →Lewk’s World

    Left on good terms to build full time: custom systems, websites and AI for businesses.

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