Case study 07 / 12

ToolMasta

101 free browser tools and an index-gated software directory, run by a team of scheduled agents.

Type
Own product
Sector
Tools & software directory
Status
Live
Built with
HTML · CSS · JavaScript · Node · Cloudflare Workers
Home
Home

The situation

A free-tools site that grew into a directory of finance and revenue-operations software, rebuilt on strict quality gates so every page earns its place in search.

What was built

101 toolsSingle-purpose browser tools for text, code, calculators, images, PDFs and conversions, each fully structured for search.
Gated directory85 verified listings in six categories, validated against a schema, sourced and dated, and only indexed once they pass a completeness gate.
EditorialComparisons, alternatives and news analysis around the directory categories.
Agent operationScheduled departments for news, listing expansion, editorial, quality audits, a weekly scoreboard and daily indexing.
Vendor claimsA claim page for vendors to take ownership of their listing.

Wired into

  • Cloudflare
  • Search Console
  • Indexing API
  • IndexNow

Results

101free browser tools liveScope
85verified directory listings in six categoriesOct 2026

Screens

Directory
Directory
Directory
Listing
Listing
Listing
Tool
Tool
Tool
Logo