ilmaaPure
A hand-built WordPress theme and bilingual catalogue for a water-filtration supplier.
The situation
The previous site ran on a stock WordPress theme. The new one is built from scratch around the product range, in English and Italian.
What was built
Custom themeBuilt from scratch, plugin-light and fast, with around 50 page templates.
Data-driven catalogue43 product cards defined once, generating listing cards, navigation and pages.
English & ItalianA full Italian version, kept in step by an automated 408-check parity test.
Our WorkA real-installations gallery and homepage strip built from the client’s own jobsite photos.
Finish swatchesColour swatches that swap the hero image wherever the supplier photographs that finish.
SEO fixesFound and fixed pages served as noindex, wrong canonicals on Italian pages and soft 404s.
Wired into
- WordPress
- Rank Math SEO
- SMTP email
Results
43product cards across English and ItalianOct 2026
408automated checks keeping both languages in stepSep 2026
Screens
